What is the IARE?

The International Association of Reservation Executives (IARE) was founded in 1985 by a group of hotel reservation center managers for the exchange of ideas and opportunities that were relevant to their profession.  In 1993, IARE's members voted to expand their reach and change their name to include representatives from call centers throughout the travel industry -- including airlines, car rentals, cruise lines, riverboats, individual hotels and city convention and visitor bureaus -- throughout the world.

The group known as the IARE has grown to include more than 100 member companies whose reservation activities span across the entire spectrum of the travel industry and whose reservation employees number in the many thousands. Within its membership lies a vast knowledge and experience with the travel reservations industry. IARE's ability to tap and share that knowledge and experiences accounts for a large measure of its value to its members.

It is estimated that there are thousands of telephone contact centers in the U.S. The management of these centers has evolved into a specialized field. The management of travel-related call centers is even more specialized. The travel call center executive, we find, is indeed a "special breed of cat" managing a very special entity. 

We are proud of our profession and committed to excellence. We are also very proud of our contributions to society. Our members fuel a global economy by allowing persons from all over the globe to share their interests and economic well-being with others no matter where they may be.