International Association of Reservation Executives
 Linking Travel Contact Centers Globally
Leadership Development Benchmarking Industry Trends


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Our History

The IARE was founded in 1985 by a group of hotel reservation center managers for the exchange of ideas and opportunities that were relevant to their profession.  In 1993, IARE's members voted to expand their reach and change their name to include representatives from call centers throughout the travel industry -- including airlines, car rentals, cruise lines, riverboats, individual hotels and city convention and visitor bureaus -- throughout the world.

The group known as the IARE has grown to include more than 100 member companies whose reservation activities span across the entire spectrum of the travel industry and whose reservation employees number in the many thousands. Within its membership lies a vast knowledge and experience with the travel reservations industry. IARE's ability to tap and share that knowledge and experiences accounts for a large measure of its value to its members.

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It is the mission of the IARE to be . . .

,,, a catalyst and a conduit for improving business results by:

  • facilitating professional development,
  • creating networking and peer relationships among members, which capitalizes on their diversity of knowledge, skills and abilities,
  • enhancing the awareness of operating techniques, products and services..

 

IARE Vision
As adopted by the IARE Board of Directors, February 1, 2010

It is the vision of IARE to be the premier global travel industry contact center association.

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What is a reservation executive?

A reservation executive (within IARE) is a man or a woman responsible for the management of a telephone contact center for some aspect of the travel industry. It began with hotel reservation centers, but now includes airline, cruise line, train and main other dimensions of the travel industry. Our systems link the most remote corners of the world, thus creating jobs and economic opportunities where they may have never existed before. Our systems make things happen . . . at some point in the future . . . which accounts in part for our uniqueness. 

Our centers generally operate 24 hours a day, 365 days a year. Some are very large, with hundreds of employees, and are a part of a larger global network. Some are very small, stand-alone centers. Our systems allow capital to flow and services to be delivered. 

Here are a few of the dimensions of our work that contribute to our being "a different breed of cat" (according to a recent poll of IARE leaders):

  • We manage some of the largest work forces out there -- all entry level positions
  • It is expected that we will exemplify customer service.
  • It is a unique environment -- high tech and very basic, very fast moving, answers have to be almost immediate. 
  • Have to deal with large swings in call volumes, high peaks and offsetting valleys or slow times.
  • Have to be prepared with additional people, back up systems, time delays.
  • We sell our products as we process transactions by our personal service and effectiveness in meeting customer wishes.
  • We are expected to do what we do in a very cost effective way. Other types of call centers have deeper pockets. Not so with travel industry.
  • We are among the few businesses that manage labor resources practically to the minute. At a minimum labor is managed to the half hour.
  • We are almost like a factory with production, but dealing with people.
  • You have two customers, the company and the customer. You have to satisfy both.

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What does the IARE do?

Printable Member Benefits Description

Here are just a few of the member benefits IARE members value the most! The IARE ...

  • Provides networking opportunities through its annual international conference, its e-mail list server program and periodic regional meetings.
  • Collects and compiles statistical data on key subjects of interest to those involved in managing travel reservation call centers.
  • Sponsors a stimulating annual convention and products exposition with a full range of educational, informational and social activities.
  • Publishes a quarterly newsletter and periodic bulletins that provide timely, action-oriented information, designed to stimulate creativity, effectiveness and improved business performance.
  • Serves as a central source for reservation center information.
  • Supports allied organizations and the trade press in the collection and assessment of trends in global reservation management.
  • Provides opportunities for personal contact with top leaders of the reservation center industry and to top experts in the field.
  • Informs the general public and other audiences about the benefits of effective reservation center industry through its media relations programs.
  • Recognizes persons who have contributed to the reservation center industry.
  • Offers opportunities for member companies and their staff to influence the industry through involvement in IARE committees, project teams and board of directors.
  • Maintains a professional staff and headquarters office to assist the association in meeting its goals.

And that’s not all!

In our business, there is so much to know and so little time to learn it. 

IARE provides a network for sharing ideas, for learning from each other as well as through the organization itself, and for helping to stay ahead of the curve.

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International Association of Reservation Executives
7400 East Arapahoe Road, Suite 211
Centennial, Colorado 80112 U.S.A.

Phone 303-694-4728       Fax 303-694-4869     
iare@assnoffice.com

 © 2008 -- International Association of Reservation Executives -- All rights reserved.  Last edit 02/15/10