International Association of Reservation Executives
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IARE-News

A newsletter published by the 
International Association of Reservation Executives

The IARE-News is a quarterly publication distributed electronically to provide ongoing communication and information for IARE Members.  The IARE’s Communications & Technology Committee produces IARE-News.

Articles may be submitted via email to iare@assnoffice.com and are subject to acceptance and editing by the Communications and Technology Committee.

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Issue 38, April 2009


IARE Events Benefit Members
Submitted by Paulette Hawkins, Carlson Hotels Worldwide, Phyllis Burckhard, Choice Hotels International
Co-Chairs, IARE Conference Committee

IARE is extremely pleased to announce an opportunity to benchmark with other IARE members in the comfort of your office! We will be conducting a FREE, member’s only webinar on April 22nd at 3:00 pm (eastern). The topic of discussion will be "Managing Costs in Tough Times" and promises to be enlightening and information packed! Be sure to mark your calendar for this important benchmarking event. If you aren’t already a member, check out our website at www.iare.com for more information and become a member today. All participants will be required to register for the webinar on our website prior to the session.  

Hopefully,  you have marked your calendar for the IARE 24th Annual Conference and Exhibition.  This event will be held at the beautiful Chase Park Plaza Hotel in St. Louis, September 20 - 23, 2009. The conference promises to be action packed with opportunities to benchmark and network with the best in the industry. 

The conference committee is currently lining up speakers and vendors to help call center leader’s deal with today’s challenges. Now more than ever, it’s important to benchmark with other leaders in the travel industry, as we are all faced with changes in the economic environment.  The IARE Conference offers opportunities to learn about new and exciting ideas and products to keep your costs down and your teams engaged and motivated!

The 2009 IARE Conference is the perfect place to meet new and familiar faces in the industry.  You’ll have a chance to experience networking and idea-sharing, product demonstrations and  educational workshops, facilitated call center discussions and exciting teambuilding activities – all in ONE place!

IARE is the networking place for benchmarking current challenges and real solutions in our industry.  Join us for our upcoming Benchmarking Webinar on April 22nd and the Annual Conference on September 20-23.  Experience what IARE has to offer!

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Utilization of Trainers - When You Aren't Hiring
Submitted by Ronda Trog, Best Western International
IARE President 2008-2010

It's not newsworthy that the economy is bad, nor is it newsworthy that travel is down.  We all know that.  What is worth noting is that keeping the staff we have spent a lot of time and money to recruit, hire and train is still an important part of our jobs.

We have hired only two classes of reservations sales agents this year.  I have not added to my supervisor headcount or support staff headcount to help coach and manage these additional employees.   I have utilized my trainers to help coach, mentor and support these new folks.  The regular supervisors are monitoring all the performance metrics and reporting on those.  They are also conducting their routine one-on-ones with each rep throughout the month.  But it is the training staff that is conducting most of the extra coaching and performance discussions with the new staff. 

The trainers have adjusted their schedules to work nights, weekends, whatever makes sense to help the new staff perform at or above expectations.  Like most of you, my staff at all levels in the contact center have a "whatever it takes" attitude to help the company succeed.  I know that if we can't justify hiring a supervisor due to budgets and we have few new classes that any of my trainers are capable of stepping into the supervisor role and doing that job full-time if necessary to help us succeed.

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Creative Scheduling
Submitted by Leesa Williams, Senior Director, Accor North America
Chair, Communications Committee

Many of us in the hospitality industry have dramatic swings in our call volume.  Our forecasts are also being impacted by today’s economic conditions. 

Our goal is to handle peak volume and revenue generating potential yet manage our labor dollars.  Some of the ways we try to maximize our efforts are:

  1. Reduce the number of hours offered for schedules in the off season and conversely offer more hours in the summer.  This can allow your full time staff to retain benefits yet reduce your overall labor dollars.
  2. Schedule your refresher training in the off season offering development time to your staff but not taking them off the phones during busy season.
  3. Review your Workforce Management parameters to make sure they are following your current call trends.  Re-check your shrinkage factors, talk time and post call work figures.
  4. Hold weekly or bi-weekly staffing updates so your entire team is on the same page with your staffing level compared to your call volume forecast.
  5. Get involved in your Workforce Management’s user group.

 These are just a few of the procedures we have adopted that have helped us!

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The Membership Committee Needs You...
Submitted by Jenifer Gibson, Director of Operations, Accor North America
Chair, Membership Committee

 ... To Renew Your Membership!!! 

Times are tough for everyone across our industry.  Renew your membership with IARE today to take advantage of the great benefits your membership offers! 

Some of our newest membership benefits include -

FREE access to our upcoming Benchmarking Webinar to be held on April 22.  During this webinar, you and your industry peers will discuss best practices for managing costs during these tough economic times!

PLUS - By renewing your membership by April 15, your company will receive a discounted rate for our annual conference September 20 – 23 in St. Louis

Once you have your membership renewed don’t forget to join our networking group on Linked In.

Time is running out! Don’t miss this opportunity to be a part of a great organization!!!

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Saving Money
Submitted by Ronda Trog, Best Western International
IARE President 2008-2010

My contact center budget is 95% salaries and telephone expenses.  Here are two things we did  in March to help manage expenses:

1) All hourly staff in the contact center that are full-time are being scheduled for a 40 minute lunch.  The purpose of the 40 minute lunch is to eliminate overtime expense.  We "pay to the minute" and all those extra minutes on each side of the "clock in/clock out" process add up to big dollars over the course of a month.  When we introduced this change to the staff we were careful to emphasize that the purpose was to eliminate all overtime.  

2) We have put in place an incentive program to drive down talk time while maintaining or improving conversion rate.  Needless to say this is a change in our approach, but the calls were getting longer and there seemed to be no end in sight. We let staff go to our website to help the customer, but they are being held accountable for conversion rate and now incented on conversion rate and talk time.  The staff are awarded with points in our loyalty program, which they love.  I made available big point values, more than usual, to try and drive the type of performance without sacrificing behavior.

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Advertise on the IARE Web Site

Looking to reach top decision-makers in the hospitality contact center industry? The IARE web site will now accept  banner ads!  The IARE web site is the place where IARE Members go for industry information and is, of course, accessible to thousands more seeking information on this unique industry. Don't be left out, click here to access a rate sheet and order form.

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International Association of Reservation Executives
7400 East Arapahoe Road, Suite 211
Centennial, Colorado 80112 U.S.A.

Phone 303-694-4728       Fax 303-694-4869     
iare@assnoffice.com

 © 2009 -- International Association of Reservation Executives -- All rights reserved.  Last edit 04/02/09