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   A newsletter published by the 
   International Association of Reservation Executives


Issue 25, December 2004


IARE International Meeting: Melbourne, Australia     

The IARE International Meeting held in September in Melbourne, Australia was well attended. The 14 individuals that were present, represented the following companies: Accor Hotels and Resorts, Carlson Hotels Asia Pacific, Europcar, FlagChoice Hotels, Hallis Consultants, Hilton Hotels and Resorts, Hyatt International Hotels and Resorts, InterContinental Hotels Group, Marriott Hotels and Resorts, Quest Apartments and Voyages Hotels. 

LeAnne Crocker,  Hyatt International Resorts, led topics of discussion including: training in a central environment, working with the individual, maintaining excellence through standards, maintaining quality, general business, reconstructing teams and management motivation. There was a presentation by Lucy Wallace of Hallis Consultants and the meeting concluded with a tour of The Hyatt Centre. 

Access meeting minutes here: http://www.iare.com/regionalmeetings/regionalmeetings.htm

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IARE Regional Meeting: Omaha, Nebraska

Carlson Hospitality Worldwide hosted the 3rd annual Midwest regional meeting on Wednesday, November 17, 2004.

IARE President, Dan Hoesing, Director of Reservation Services and Customer Service for Carlson Hospitality Worldwide presided over the meeting.  IARE Regional Meeting chair, David Townsend with staff member Suzann Vlaanderen, also from Carlson, hosted. 

All of the hotel reservation centers in Omaha participated including Marriott, Hyatt, Omni and Carlson. In addition, representatives from Drury Inns of Cape Girardeau, Missouri and AAA Nebraska also attended. The meeting was sponsored and lunch provided by eTalk, represented by Julie Postma.  

Dan gave an overview of the benefits of IARE and shared pictures and memories from the annual convention. 

David and Suzann facilitated a best practices sharing session entitled “Benchmarking with IARE” and each participating center contributed. Topics covered included: Performance Coaching, Sales Rep Monitoring, Customer Satisfaction, Fun and Entertaining Training and Self Service.

Access meeting minutes here: http://www.iare.com/regionalmeetings/regionalmeetings.htm

 

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Coping with Hurricane Ivan              
Submitted by:  Tricia Wisehart, The Hertz Corporation

Hertz opened a call center in Saraland (Mobile), Alabama in 2000. We knew there was a possibility of hurricanes in that location and we maintained up-to-date hurricane preparedness plans and conducted drills in the event it ever actually happened. Of course being the eternal optimist, I was sure it never would!

As we all know, September 2004 was a bad month for hurricanes for many of us. When we received notice that Hurricane Ivan was headed directly towards Mobile, Alabama, we immediately put our plans in motion. Nothing beats a real live test! We notified our employees we would be closing our Saraland center on Tuesday night and provided them with a telephone number they could use to check re-opening status. We sent a team of facilities people into Mobile to assist the onsite folks and they went about securing our facility and equipment. We called in the cavalry in our Oklahoma City facility, which meant soliciting assistance from anyone in our multiple Hertz locations in Oklahoma City who had ever worked in reservations. In addition, we booked as much overtime as we could get for the next few days to try to compensate for suddenly losing almost half of our domestic reservations staff. 

Luckily, after the hurricane blew through on Thursday night, we were able to get back into our facility on Friday morning to power up our generators and start powering up our equipment. Local utility services returned that afternoon and we began notifying employees we would reopen on Saturday morning. We continued to employ overtime staff in Oklahoma City through the weekend as we knew we would have employees who were not able to get back to work right away due to power outages and/or damage in their areas. 

Although it’s not a test I want to repeat any time in the near future, Hurricane Ivan taught us how important it is to pull together as a team and to be thankful that our facility and our employees’ homes were not devastated as in some other areas.    

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Handling Weather Emergencies
Submitted by:  Ronda J. Trog, North American Reservations
Best Western International, INC.

As I wrote this article, Hurricane Ivan was rushing toward Jamaica. As we all know, weather emergencies, especially hurricanes, create havoc in a travel call center.  

When the call volume increases drastically due to the hurricane and the conversion rate raises and then drops due to lack of availability, call center metrics are meaningless. I want to share with you how we handled the situation recently in our office. 

Maintaining staff morale is critical during these situations. Here are some things we did to help.

  • Advised agents that statistics for sales would not be considered for the “hurricane days”.

  • Supervisors walked refreshment carts through the call center during the busiest days offering some sustenance to get agents through call after call after call.

  • Once the crisis was over, we advised the staff that we would review their individual sales efforts for each day and compare to their performance prior to the hurricane calls. If the day was at or above their “pre-storm” performance we would include the statistics into their average and if the performance was below their “pre-storm” performance we would not include the data.  This let the agents know that trying to sell was still critical but if you were unable to convert up to your usual level, there would be no penalty.

 To handle the increased volume we:

  • Advised agents that extra hours were available--agents were eager to earn the extra money since we didn’t offer many extra hours this year.

  • Modified the call format. We omitted frequent guest program solicitations, information on our credit card and changed the sales process. The modification improved our call length and allowed us to minimize the number of extra hours we needed to offer.

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Plan Now to Attend the 2005 IARE Conference: April 23-27, 2005         
The Hilton Dallas Lincoln Centre, Dallas, Texas                


The IARE represents thousands of individuals who serve in executive or management roles within hundreds of travel and hospitality contact centers worldwide. Within our membership lies a vast amount of knowledge and experience in the travel and hospitality reservations industry. The ability to tap and share that knowledge and experience accounts for a large measure of its value to YOU, our members. With representatives from hotels, airlines, car rentals, rail and cruise lines, and city convention and visitor bureaus, you’ll get to meet and mingle with more than 100 call center executives and managers at the IARE Annual Conference. 

The IARE's 2005 Conference will deliver maximum value for your investment and promises to be an experience you can’t afford to miss! Our Conference Planning Committee has "raised the bar" again this year to bring you:

  • More content-rich sessions

  • More interactive learning opportunities

  • More expert speakers

  • More facilitated discussions 

  • A broad selection of discussion topics

  • Valuable take-aways

  • Supplier showcase and product demonstrations

  • Vital networking and idea-sharing opportunities

Conference Registration Fees

  • $695 U.S. for first registrant from an IARE Member company

  • $645 U.S. for each additional registrant from IARE Member company

  • $1,095 U.S. for Non-Member registrants

For more details regarding the IARE 2005 Conference visit: http://www.iare.com/Conference/2005/conference.htm

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Reasons You Need Your Association

As we head into 2005, it is obvious the rules of business and communication are still drastically changing. Embrace these changes by taking advantage of your Association's resources and learn how that journey can be more prosperous.

If you haven’t renewed your membership in IARE, you can submit securely on-line here. As a reminder, here are the top nine reasons you’ll need your membership in IARE in 2005:

1. Interact with people in your profession
With the rise in the use of email and web technologies for communicating with others, you now have a number of ways to keep in touch thanks to your association. We are strong advocates of technological advancements, but we also realize that continuing to provide a face to face link to colleagues will allow you to put names to faces and keep in touch with who's doing what.

2. Sharpen your skills
By attending educational sessions, seminars, conferences and visiting exhibits and expositions, you will stay on top of your professional game. Taking advantage of your association's educational opportunities allows you to update your crucial job skills for this new millennium.

3. Collaboration
In the information age, the exchange of ideas and information and the need to work with others will prove easier with the assistance of associations.

4. Get frequent updates on changes in the profession
As change occurs at a faster pace, keeping track of the latest industry techniques and trends will be difficult. However, through publications, educational sessions and web sites, you will hear about the newest innovations and never question whether you are behind the times. With this information, you can do your job in a timelier and more economical manner.

5. Increase your clout
Associations are a great place to build a name for yourself. Although you may not feel you're moving ahead in your current job, getting and remaining involved in professional activities will bring you to another level in your career.

6. Save time and money
When seeking the ideas and know-how for a specific project, don't reinvent the wheel. Your association has the tools to direct you in the right directions, saving you valuable time and money.

7. Receive quality service
As the lines begin to blur between customer and member service, associations are focusing on how they are affecting your bottom line. You will always receive top-notch assistance from IARE. When you need help, whether it's for personal or professional gain, count on your association to provide one-step guidance.

8. Find business partners (networking)
As acquisitions and mergers occur at a more frequent pace and strategic alliance and partnerships become the norm, you'll most likely find a sound business partner through your association.

9. Anticipate and prepare for your future
Associations envision how the profession will look in the coming years. While you are focusing on maintaining your daily operation, your association is looking at what is to come and will provide you with opportunities.

Don't miss your opportunity to participate in IARE in 2005; take advantage of the tools your membership offers. To join or renew, visit: https://www.assnoffice.com/IARE/memberapplication.html.

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IARE Needs You!

Get involved in an IARE Committee. For more information, contact IARE of the Committee Chair directly.

                       
Awards 
Chairs: Penny Horan phoran@carlson.com
           
Yolanda Lowe yolanda.lowe@innlink.com


Communications & Technology     
Chair: Ronda Trog ronda.trog@bestwestern.com

Conference
Chair: Denise Pullen dpullen@omaropo.hyatt.com
 

Membership      
Chair: Tricia Wisehart pwisehart@hertz.com

Regional/International Meetings 
Chairs: Michele Rowan mrowan@hiltonres.com
         
David Townsend dtownsend@carlson.com


Sign up on-line:

http://www.iare.com/committees.htm

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Members Only                                                 

On-line Bulletin Board
Would you like to get your fellow members’ opinions on a new software product or training program?  Are you using the IARE Member Bulletin Board? 

See new postings on the IARE On-line Bulletin Board

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About IARE-News

The IARE-News is a quarterly publication distributed electronically to provide ongoing communication and information for IARE Members.  The IARE’s Communications & Technology Committee produces IARE E-News.

Articles may be submitted via email to iare@assnoffice.com and are subject to acceptance and editing by the Communications and Technology Committee. 


Archives:

E-News: June, 2004

E-News: March, 2004

E-News: November, 2003

E-News: July, 2003

E-News: March, 2003

E-News: December, 2002

E-News: October, 2002

E-News: July, 2002

E-News: March, 2002

E-News: December, 2001

E-News: September, 2001

E-News: June, 2001

E-News: April, 2001

E-News: February, 2001

E-News, December 2000


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Connecting people in every corner of the world

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Centennial, Colorado 80112-1361 U.S.A.

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-694-4728       Fax 303-694-4869  
iare@assnoffice.com

 © 2004 -- International Association of Reservation Executives -- All rights reserved.  
Last edit 12/15/04